NickMercs Rebrand

The objective of this rebranding effort was to develop a sophisticated identity that would appeal to a mature audience with a passion for both video games and fashion, while debunking the notion that one can be too old to enjoy gaming. As an "older" NICKMERCS fan, the goal was to strike a perfect balance between gaming elements and fashion sensibilities, avoiding an overt emphasis on video games while still creating a lasting impact. By adhering to these principles, the rebranding successfully reaches out to a more mature demographic, preserves its gaming heritage, and establishes a strong, unforgettable identity that deeply resonates with NICKMERCS' fans.